According to a SingleCare survey, nearly half of CBD users prefer oils/tinctures, lotions/balms, and gummies. But there’s a growing market for CBD edibles.

18% are interested in capsules/tablets

18% are interested in topical sprays

17% are interested in CBD-infused food, such as chocolate

13% are interested in vaping products

12% are interested in soap

11% are interested in non-alcoholic, CBD-infused drinks

9% are interested in CBD bath bombs and salts

8% are interested in skincare products

8% are interested in patches

1% are interested in other CBD products

When it comes to where CBD users get their products, a 2019 Consumer Reports study says:

40% purchase CBD from a dispensary

34% purchase CBD from a retail store

27% purchase CBD from an online retailer

12% purchase CBD from another source

CBD user demographics skew young. Of all age groups, Americans age 18-29 are most likely to use CBD consistently, and its popularity decreases with age. (Gallup, 2019):

20% of people ages 18-29 use CBD

16% of people ages 30-49 use CBD

11% of people ages 50-64 use CBD

8% of people age 65 and older use CBD

And the numbers nearly double for adults who have tried it once or more. According to a 2019 Consumer Reports CBD survey:

40% of people ages 18-29 have tried CBD

32% of people ages 30-44 have tried CBD

23% of people ages 45-59 have tried CBD

15% of people 60 and older have tried CBD